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| This Ad says Halloween to me. Using the contrasting colors of black-and-white and the grammar that says, All treat, no Tricks. The simplicity in this is almost childish in a way. They use the 1st rule of simplicity which is Simplicity through Reduction. The rule of thirds is used with the angled glass and with the cast shadow. The cast shadow gives texture to the glass, and onto the table.. With the addition of the curving lines of the glass along with the exceptional grammar adds harmony, gives this add most of the fundamentals of contrast with a big hit on Simplicity. |
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| This ad tells me just the opposite of the Guinness had tells me that I may get a bunch of tricks and I'm not going to get a treat. It does have texture, but it's lacking some simplicity there is no harmony in the grammar. The only reason we know this is a Halloween add is to read the text. I believe the ad doesn't work. In the ad for Guinness we know what time of the year it is just by the jack-o'-lantern also it seems that the wrist is quite a bit lower than the fingers. Also the grammar is very poor and defiantly week. This ad dose not say go to mesquite and buy a few cases, but I am down to the last six pack so i am going to anyway. |
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| I like the way these bottles look. |
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| This tells me, that's not the kind of p__s I want. |